Hot or Not?

#2: Saving time in the fitting room. Now this is sweet.

You know the feeling. You try on a shirt at the store and think you look pretty fly, but you need a second opinion. With Social Retailing, developed by IconNicholson and shown at Bloomingdale's in March, you can send a video to your friends' cell phones and instantly get their vote. You can also try on outfits virtually using a mirror that shows how fab they might look—or not. Available in 2008.